How to Run Telegram Ads in 2025: Secrets to High-Converting Campaigns

Learn how to create Telegram Ads that convert. This updated 2025 guide walks you through every step from setup to optimization with proven examples and expert insights to help you turn views into loyal subscribers.

Why Telegram Ads Are Essential in 2025

Telegram has exploded into one of the top ad platforms of 2025, attracting over 1 billion monthly users and generating over 1 trillion channel views each month. Its massive, highly active user base makes it a goldmine for brands seeking niche engagement and cost-effective conversions.

However, Telegram Ads don’t work like Facebook or Google. They rely on precision, transparency, and creative testing. Many marketers waste budget by misunderstanding how Telegram’s system works. This guide ensures you won’t make those mistakes.

By the end, you’ll know exactly how to:

• Build Telegram Ads that get attention and pass moderation
• Reach the right audience without wasting TONs
• Scale your ad results with data-driven optimization

Understanding Telegram Ads

Telegram Ads allow you to display short Sponsored Messages inside public channels, bots, and search results. Unlike other networks, these ads appear natively within Telegram’s ecosystem, blending naturally with channel content.

How Telegram Ads Work

• Ads appear as short text posts (up to 160 characters) with a Telegram link to your channel, bot, or group.
• You pay by CPM (cost per 1,000 impressions) using TON cryptocurrency.
• Targeting is based on channel topics, not personal data, ensuring a privacy-friendly environment.

This makes Telegram unique: it gives advertisers access to a vast global audience without sacrificing user trust.

Pro Insight: Telegram’s minimalist, text-only ad format means performance depends entirely on targeting and copy quality. Even a small campaign can produce big returns if executed precisely.

Step 1: Choose the Right Audience

The first step in running Telegram Ads is selecting the right audience. Telegram lets you target:

• Public Channels with over 1,000 subscribers
• Active Bots with more than 1,000 users
• Search Keywords for contextual reach

If your ad shows in irrelevant channels, you’ll pay for empty views. Instead, focus on smaller, niche communities that align with your audience’s interests.

Tips for Finding Ideal Placements:

• Use one ad placement per campaign and don’t group multiple channels under one ad.
• Start with smaller niche channels; they usually offer cheaper CPM and better engagement.
• Use tools like TGStat or Telegram’s built-in “Similar Channels” feature to discover high-performing placements.

Always check a channel’s post-to-view ratio. High ratios mean active, real subscribers not bots or fake traffic.

Step 2: Optimize Your Destination

The destination of your Telegram Ad your channel or bot is where conversions happen. If visitors arrive at a weak page, even the best ad won’t save you.

Here’s how to prepare your destination:

1. Create a clear, engaging channel bio that explains your value in one sentence.
2. Use a professional logo or photo for instant credibility.
3. Pin a welcome message or offer post to guide new visitors.
4. Post at least 3–5 fresh, high-quality updates before running your ad.

Example: A crypto channel refreshed its design, pinned a giveaway guide, and reformatted old posts before launching ads. The result? A 45% boost in subscriber retention and lower CPA.

Hidden Gem: Telegram’s moderation algorithm favors active, content-rich channels. Posting regularly before launch increases approval and engagement.

Step 3: Write Ad Copy That Converts

Your ad copy is your first and sometimes only impression. With a 160-character limit, every word counts.

Winning Formula:

1. Start with a hook that triggers curiosity or emotion.
2. State a clear benefit or unique value.
3. End with a subtle but direct call to action.

Example of a High-Performing Ad: 🚀 Get $1M Startup Funding. Pitch your idea to real investors today → @CYTech

Example of a Poor Ad: 💰 Click. Win. Get Reward! Earn $10 fast.

The second one looks spammy and would likely be rejected. Telegram moderation prioritizes clarity, realism, and value-driven offers.

Expert Tip: Test at least 4 variations of your ad text. Sometimes a single emoji or phrasing tweak can double your click-through rate.

Step 4: Master Telegram Ad Moderation

Every ad on Telegram goes through manual moderation. This ensures compliance and maintains the platform’s credibility. To avoid rejections and delays, follow these rules:

• Write clean, error-free copy.
• Avoid shouting words in ALL CAPS.
• Don’t use exaggerated claims or superlatives (like “#1” or “The Best”).
• Keep emoji use minimal and professional.
• Ensure your destination has valuable, original content.

Example: A travel bot changed its username mid-campaign and was automatically flagged for re-moderation, delaying the campaign by 48 hours. Stability and consistency are key to approval.

Checklist Before Launch:

• Channel name and bio finalized ✅
• Recent posts active and engaging ✅
• No major edits during campaign ✅

Step 5: Track and Improve Your Campaign

Launching an ad is just the start. The real success lies in tracking and optimizing performance. Use these key metrics:

Metric	Meaning	Fix if Underperforming
CTR (Click-Through Rate)	Measures how engaging your ad is	Rewrite copy or target a new channel
CPC (Cost Per Click)	Shows cost efficiency	Adjust bid or improve targeting
CPA (Cost Per Action)	Indicates conversion efficiency	Improve your destination or offer

Start with a 0.10 TON CPM for testing, then adjust gradually. Raise your bid if impressions are low; lower it if you’re overspending without conversions.

Pro Insight: Keep a record of every test channel, bid, CTR, CPC, and CPA. Once you find two or more channels performing consistently, scale those and pause the rest.

Step 6: Combine Paid Ads with Organic Growth

Paid ads bring speed. Organic engagement brings trust. Together, they create sustainable growth.

Ways to Boost Organic Growth:

• Post consistently valuable content that solves real problems.
• Encourage user interaction through polls, comments, and discussions.
• Collaborate with similar channels for cross-promotion.
• Reward referrals with shoutouts or exclusive access.

After each ad campaign, post a warm welcome message to new members and invite them to participate. Engagement immediately after joining improves retention significantly.

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