How Jeff Bezos Succeeded by Focusing on the Customer
Jeff Bezos built Amazon into one of the world’s most valuable companies by obsessing over customers rather than competitors. From
August 29, 2025
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Welcome to our Marketing Masterclass archive, where big ideas meet practical tips. Each case study is designed to make marketing easier to understand and more effective, giving you fresh inspiration to grow your business and connect with your audience.
Jeff Bezos built Amazon into one of the world’s most valuable companies by obsessing over customers rather than competitors. From
